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Groundswell Paperback

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Three years ago, I received a review copy of Groundswell, the book about “social technologies” by Charlene Li and Josh Bernoff. I was very impressed by it, as my review post shows.

I see from Charlene’s blog that a paperback edition is now available. There are a couple of new chapters. One is about “social maturity”, on which Josh posted recently.

The other new chapter is on Twitter, which has grown to be as big as a (fail) whale in the three years since the Groundswell hardback. In some ways, the addition of a chapter on a particular tool goes against a strength of the book. To quote myself: “the authors resist the temptation to provide a lot of detail about specific tools… the tools will change.”

Perhaps the addition of a Twitter chapter is an implicit prediction that Twitter is here to stay, at least for a few years. If so, then the absence of a chapter on Facebook is interesting…


Filed under: Business, Web Tagged: book, charleneli, groundswell

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